Account structure
Where your budget is going, how campaigns support your goals and whether your setup makes sense for the products you want to sell more of.
Ecommerce / Black Friday Growth Audit
Get a clear view of your Google Ads before Black Friday.
Understand what’s working, where profit may be slipping and what deserves attention before you increase spend.
Request a complimentary review of your account structure, Shopping feed, offer strategy and landing pages—personally carried out by Curtis.
Apply for a Black Friday auditA few short questions. I’ll review your brief and confirm whether the audit is a good fit. No account access needed to enquire.
A selection of brands Curtis has worked with
Margaret
River Made
01 / Why now
Give yourself time to act on what you find.
Black Friday puts more pressure on your budget, your offers and the pages customers land on.
If spend is drifting towards the wrong products, your feed is missing useful information or your offer leaves too little margin, increasing volume can make those problems more costly.
An early review gives you time to decide what needs attention—and what’s already working well enough to leave alone.
02 / The audit
Four areas. A clear set of priorities.
Shopping feed
How your key products are presented, where information could improve and whether the products attracting spend support your margins and growth goals.
Offer strategy
How your planned promotions fit your margins, stock and advertising—and how you’ll assess whether they worked.
Landing pages
What happens after the click, especially on mobile. Does the page deliver on the ad’s promise and make the next step clear?
You’ll receive written recommendations with practical next steps you can discuss with your team or existing agency.
03 / Your business
Is this right for you?
Best suited to established ecommerce businesses investing A$5,000 or more per month in Google Ads, with Black Friday plans and time to act on the findings.
Already working with an agency? You’re welcome to enquire. An independent review can help clarify priorities.
- Revenue or ROAS looks healthy, but profit tells a different story.
- You want to increase spend with a clearer understanding of performance.
- You need a second opinion on your account or promotional plans.
- You want to know which changes deserve attention first.
04 / Your reviewer
You’ll work directly with me.
I’m Curtis Stewart, founder of Wolf Digital Agency.
I’ve spent eleven years working in Google Ads. I personally review your enquiry, carry out the audit and talk you through the findings.
My focus is understanding what advertising contributes to your business—and helping you decide what to do next.
Curtis StewartBrisbane, working globally
05 / What happens next
A useful conversation starts here.
- 01
Tell me about your business.
Share your goals, current spend and when you’re looking to make changes.
- 02
I’ll email you with the next step.
If a conversation would help, I’ll send a booking link. We’ll agree what the audit covers and arrange any access needed before the review begins.
- 03
Get your findings and priorities.
Once I’ve completed the audit, we’ll discuss the findings. You’ll receive written recommendations you can use with your team or existing agency.
Plain answers
Useful details.
What does the audit cost?
The audit is complimentary for businesses where the review can be useful. I’ll confirm what it covers with you before we begin. There’s no obligation to become a client.
Will you need access to my accounts?
Not to enquire. For a useful review of your Google Ads account, I’ll usually need read-only access to Google Ads, Merchant Center and relevant analytics. I’ll explain what’s needed and why before you grant access.
Am I booking a call by submitting this form?
No. You’re sending me a brief to review. I’ll reply by email, with a booking link if a conversation is the right next step.
Do I need to become a Wolf client?
No. You can take the recommendations to your team or existing agency. If you’d like help implementing them, we can discuss that separately.
When will I receive the findings?
We’ll agree the timing before the audit begins, based on the scope, access and your Black Friday plans. We’ll discuss the findings together, and you’ll receive written recommendations.
What if I’m not ready to make changes yet?
Select the timing that best describes your situation. That helps me give you an appropriate next step, including whether a later review would be more useful.
Before the budget increases
Know where to focus
before Black Friday.
Tell me what you’re planning and where you’d value a second opinion.
Apply for a Black Friday audit