Your business. Before the clicks.
Find your profit gap ↗Find your profit gap ↗
Menu
Google AdsResultsInsightsAbout WolfFind your profit gap ↗

Google Ads for ecommerce brands.

Built Around Your Margin.
Not Just Your ROAS.

More sales should leave more behind. Wolf connects your Google Ads decisions to product margins, new customers and the cost of growing.

Find your profit gap
Product margins in viewNew customers measuredScaling with a stop rule

More sales.
What stays?

The profit
gap.

Wolf connects what Google reports with what the business keeps.

01 / The Profit Gap

Same ROAS.
Different story.

Two orders. The same sale price. The same advertising cost. Very different amounts left in the business.

When your account measures revenue without the costs behind it, “working” can mean two different things.

What the report shows

4.0×

ROAS. In both cases.

Switch orders. Watch what stays.

What the business keeps / Order A

Order revenue
$100
Product cost
−$45
Fulfilment, fees + returns allowance
−$15
Advertising cost
−$25
Contribution leftBefore overheads and tax
$15

The report looks good. There’s $15 left.

Illustrative figures, excluding GST. Order revenue is after discounts; returns are represented by a cost allowance. Not a client result.

The Margin Method.

Before more spend.

Read the
business.

Healthy ROAS. Flat profit?

Read product margins, new versus returning customers and where Performance Max spends before adding budget.

Illustrative
decisionProduct marginCustomer valueBudget decision

Rebuild what steers it.

Align product groups, brand controls and conversion signals with margin and acquisition priorities.

Run. Review. Decide.

Run with a stop rule.

Test budget increases in steps. Review contribution. Hold or adjust when the agreed floor is missed.

Ecommerce Google Ads Lead generation

03 / What working together looks like

Clear enough to read over coffee.
Useful enough to forward.

The numbers.The reason.The next move.

You shouldn’t have to bring every idea or decode every report.

Choose a priority. See it in the note.

From the account. To your desk.
Wolf Digital AgencyThe decision note

More budget?
First, a better
product mix.

Illustrative deliverable

What we’re seeing

Revenue efficiency looks healthy. The lower-margin product group leaves less room for acquisition costs.

The next decision

Test a separate budget for the higher-contribution range before increasing spend across the account.

The guardrail

Agree the contribution floor and review window before launch. Hold the increase if the test misses the floor.

One decision. A clear reason.
A condition for continuing.

02 / The decision

Selected results

The decisions.
The difference.

Real outcomes.
Clear timeframes.
The context behind each.

Margaret River MadeJuly 2026 vs July 2025
+91%

More new customers
than the previous July.

A record month.
307 new customers.

Creative that sold. An offer built for the season.
Measured against Shopify.

Read the case study

Vibe Sofas / Brand launch · Aug 2025 – Sep 2026

A new sofa brand.
A market to build.

$1,895

Average order value.
169 online purchases.

Queensland first. NSW and Victoria added as the tests proved out.

Online sales only. In-store sales excluded.Read the case study

The Thorn Club / Valentine’s · 7–14 Feb 2026

Eight days.
Zero account history.

22

Orders in eight days.
From a brand-new account.

Shopping first. Audiences layered. Built towards the last-minute Valentine’s rush.

Read the case study
Margaret River Made / Year one+53% Google Ads revenue. On 2% less ad spend.Oct 2025 – Sep 2026 · Read the story ↗

Revenue and customer results are shown in context. They are not profit measures.

Explore all case studies

Know where your
next dollar should go.

Find your profit gap

No black boxes. No guesswork.