Google Ads case studies from Vibe Sofas, Margaret River Made and The Thorn Club.
Brand launch · August 2025 – September 2026
Vibe Sofas
A brand nobody had heard of, selling a sofa people want to sit on before they buy.
Vibe launched on Google Ads new to Queensland, with no history and a product most people won’t buy sight unseen. We started small, learnt what sold, and only opened up new states once the numbers earned it.
$1,895
Average order value. For a brand-new sofa brand.
August 2025 – September 2026
August 2025 – September 2026
169Online purchases
$1,895Average order value
$199.51Cost per purchase
10.5%Ad spend as a share of revenueAugust 2025 – September 2026
Online sales only. In-store sales are not counted in these results.
3.4%
of online revenue spent on ads in May 2026, as the EOFY sale launched with new sofa colours.
The work behind it.
One state first. New markets when the tests proved out.
01
Launched in one state
Queensland first, while the account learnt.
Aug 2025
02
Opened up as tests proved out
New states added gradually, each with focused campaigns.
QLD → NSW · VIC
03
Showroom visits first
A $1,900 sofa sells in person. Early ads drove store traffic, where close rates were higher.
Early stages
04
Learnt what sells
Clicks, sales and order value read at campaign and asset level, with budget moved to the higher-value ranges.
Campaign · Asset
05
Creative tested
Kept what drove clicks and sales, cut what didn’t.
Ongoing
06
EOFY, timed right
New sofa colours launched into the end-of-financial-year sale, run in its own campaign so it never muddied the everyday numbers.
May–Jun 2026
Format: Google AdsMarket: QLD, then NSW and VICIn-store sales not counted
Year one · Oct 2025 – Sep 2026
Margaret River Made
We analysed account performance and refocused spend on the products driving sales, with margin guiding where the budget went.
No big budget increase and no single trick. Twelve months of steady work on creative, offers, product data and measurement, with each month built on the one before.
+53%
More Google Ads revenue. On 2% less ad spend.
Previous 12 months vs year one
Previous 12 months vs year one
$60.11 → $78.77Average order value
$23.86 → $19.89Cost per acquisition
4.53% → 5.62%Conversion rate
The work behind it.
The account, the decisions and what changed.
01
Took over the account
Account performance analysed to identify where spend could work harder
Oct 2025
02
Every category earns its own budget
Top sellers split out so they keep driving sales, while the rest of the range still gets spend behind it
Budget split
03
Creative that sells
Pro product shoot and AI creative, tested side by side
Ongoing
04
Offers matched to the season
EOFY, then Bundle & Save
Jun–Jul 2026
05
Measured against the store
Shopify revenue and new customers, not just Google
Weekly · Monthly
Format: Google AdsMarket: Australia12 months
July 2026
Margaret River Made
An already loved brand. Now bringing in more new customers, month on month and year on year.
Handmade natural skincare and haircare from Margaret River. We took the account over in October 2025, rebuilt the creative around what actually sold, and measured everything against store revenue, not just what Google reported.
+91%
More new customers than the previous July.
July 2026 results
July 2026 results
161 → 307New customersvs July 2025
5.81%Conversion rate
$24.21 → $19.09Cost per acquisitionvs June 2026
12%Ad spend as share of store revenueAll sales channels
The work behind it.
The account, the decisions and what changed.
01
Took over the account
Oct 2025
02
Creative that sells
Pro product shoot and AI creative, tested side by side
Tested
03
Offer rebuilt for the season
EOFY swapped for Bundle & Save
Jul 2026
04
Product-level audit
Winners fed, dead weight found
177 titles
05
Measured against the store
Shopify revenue and new customers, not just Google
Weekly · Monthly
Format: Google AdsMarket: AustraliaOngoing
Valentine’s launch · 7–14 Feb 2026
The Thorn Club
Eight days to Valentine's. No account history. No time for Google to learn.
A brand-new account with one week to sell. Shopping first, audiences layered across Search, PMax and Demand Gen, and everything building toward the last-minute shoppers on the final two days.
22
Orders in eight days. From a brand-new account.
Eight-day campaign results
Eight-day campaign results
22Orders
$82.45Average order value
5.47%Conversion rate
$36.62Cost per order
The work behind it.
The account, the decisions and what changed.
01
Eight days, zero history
7–14 Feb
02
Shopping first. Roses sell on looks
1.7% CTR
03
Audiences, layered
Search · PMax · DG
04
Copy built from research
17% CTR
05
Build to the last-minute rush
13–14 Feb
Format: Google AdsMarket: Brisbane radiusSeasonal launch
What could change for your business?
Bring your goals, your questions and a clear view of where things stand.