Google Ads for Australian ecommerce

Your ROAS looks healthy.
Your profit should too.

Work directly with Curtis on Google Ads, Shopping and Performance Max—with product margins, stock and reliable purchase data behind the decisions.

Apply for a Growth Audit

No account access needed to apply. Curtis reviews your goals and confirms the next step.

  • Direct with Curtis
  • 11 years in Google Ads
  • Brisbane · Australia-wide
01

Ecommerce Google Ads management

Connect your store, campaigns and commercial priorities.

Wolf helps established ecommerce businesses understand where advertising supports growth and where the foundations need attention. The work connects your store’s product data, campaign strategy and purchase measurement with margins, stock and new-customer value. Each engagement is scoped around your account and the support your team needs.

02

Profit model

Bring product margins into the growth decision.

A single blended ROAS target can overfund low-margin products, hide returning-customer bias and reward revenue that does not create cash.

03

Commerce stack

Feed, media and measurement move together.

Curtis manages Google Ads, Shopping and Performance Max alongside Merchant Center and purchase tracking. The work connects product data, campaign decisions and your commercial priorities, with the scope agreed around your store.

  • Merchant Center and feed diagnostics↗
  • Shopping and PMax structure↗
  • Product-level margin and stock logic↗
  • New-customer acquisition controls↗
  • Search, YouTube and Demand Gen where incremental↗
04

Your senior partner

Work directly with Curtis.

Curtis Stewart brings eleven years in Google Ads to your campaign strategy, ongoing management and measurement. Discuss the numbers with the person making the decisions, and agree what to improve, test or fund next.

05

Getting started

Start with the question your business needs answered.

Share your website, your growth goals and what feels stuck. Curtis will discuss fit and the most useful next step. An account review can cover tracking, Shopping and PMax structure, feed quality and acquisition priorities; access and review scope are agreed with you first.

06

Scale gates

Do not scale until the signal deserves more budget.

Wolf looks for stable measurement, query quality, product economics and genuine incremental demand before recommending the next dollar.

Your next step

Find the next priority for your store.

Apply with your website and the result you need. Curtis reviews fit before any account access or booking.

Apply for a Growth Audit
  1. 01

    Tell Curtis what feels stuck.

    Share your store, current advertising and growth goals.

  2. 02

    Get a clear next step.

    Curtis reviews your application and confirms whether the fit is right.

  3. 03

    Agree the review together.

    If it makes sense, you receive a booking link and agree the scope and access.

See how product searches inform campaign decisions

From product searches to better sales.

See how a search can change the campaign decision. Illustrative queries and CPCs only—not client results or market benchmarks.

SYSTEM / PRODUCT ECONOMICS

Wolf reads product and category intent against margin, stock, feed quality, Shopping / Search / PMax overlap and new-customer value.

01
Product demand
02
Shopping visibility
03
Feed health
04
ROAS
05
Contribution margin
06
New-customer acquisition
Search queryIntentCPCWolf action
buy trail running shoes australiaPURCHASE$2.85Map to profitable SKUs
waterproof hiking shoes womenCATEGORY$2.40Strengthen feed attributes
lightweight trail shoes size 10SPECIFIC$1.95Separate stock + margin
trail running shoes salePRICE$3.10Cap discount-led demand
WOLF ACTION / EcommerceAcquire a profitable new customer, not just a reported sale.
PLAIN ANSWERS

Before you apply.

Which ecommerce businesses are a good fit?+

Wolf works with established ecommerce brands that want senior involvement in their Google Ads decisions. A useful starting point is sales history, an existing account or a considered acquisition plan, and willingness to share product and commercial context. You do not need perfect margin reporting before applying.

Can you validate GA4 against Shopify or WooCommerce?+

Yes. Measurement reviews can compare purchase events and values with Shopify or WordPress/WooCommerce orders, check duplicate conversions and test supporting checkout actions. The review scope and access are agreed first; platform differences are investigated rather than assumed to be faults.

How quickly can we expect results?+

Timing depends on the starting point, demand and the reliability of your data. Early work may identify tracking or feed issues. Growth decisions need enough evidence to distinguish a useful change from normal variation; there is no fixed ROAS or three-month growth promise.

What does ecommerce Google Ads management include?+

Wolf manages Search, Shopping and Performance Max, with Merchant Center and product-feed priorities, purchase measurement, bids and budgets considered together. Your scope reflects your store, your team and the growth decisions you need to make.

Can you work with our existing Shopify store and Google Ads account?+

Yes. Wolf can review an existing ecommerce account and the purchase signals from your store. The starting point is understanding how sales are measured, which products matter commercially and how campaigns support new-customer acquisition.

How do we request a quote?+

Use the enquiry form to share your goals and request a quote. Curtis prepares proposals for the agreed scope and shares them privately with the prospective client.

What is a good ROAS?+

A useful ROAS target depends on gross margin, repeat purchase, fulfilment costs and overhead. The right target is the one that protects the business’s contribution economics.

PMax or Standard Shopping?+

PMax offers broader inventory and automation; Standard Shopping offers more direct control. The choice should reflect data quality, creative assets, query control needs and the role of brand demand.

Can Wolf optimise our product feed?+

Yes. Titles, attributes, taxonomy, custom labels and supplemental data are treated as media inputs, not a separate technical chore.

Explore the services

Support for every part of your ecommerce account.

THE NEXT DECISION

Want senior eyes on the account?

Apply for a Growth Audit ↗