01
Field Note 01
Search Lost IS: budget versus rank
The same percentage can point to two different constraints. Diagnose eligibility, rank, marginal query quality and profit before increasing spend.
WOLF / Wolf intelligenceBRISBANE · WORKING GLOBALLY
Wolf intelligence
Useful thinking from inside the account.
FORMAT SYSTEM
Not a generic agency blog
02
Field Note 02
When a strong PMax ROAS should not be scaled
Brand capture, returning customers, low-margin mix and attribution can all make the next dollar less valuable than the dashboard implies.
03
Framework
From platform signal to commercial decision.
State the observation, test data integrity, name alternative explanations, estimate the economic impact, then choose the smallest reversible action.
PLAIN ANSWERS
Useful details.
Are these generic Google Ads guides?+
No. The editorial standard requires account patterns, calculations, exceptions, methodology or original interpretation.
Who writes Wolf Insights?+
Founder Curtis Stewart and Wolf’s senior operators are the named subject-matter authors.