Founder & embedded operator
YOUR SENIOR PARTNER / BRISBANEDirect access has a name
Curtis works directly alongside client teams in diagnosis, forecasting, commercial analysis, campaign architecture, optimisation and measurement. The person in the strategic conversation remains accountable for the decisions inside the account.
Point of view
Google Ads metrics are inputs to a decision. Curtis’s approach starts with the commercial model, margin, acquisition cost, lead quality, payback and capacity, then determines what the account should optimise for.
Operator involvement
Wolf’s model keeps the founder and senior specialists close to diagnosis, forecasting and major media decisions rather than using expertise only during the sale.
Authored work
Curtis’s insight programme focuses on account patterns, measurement failures, decision frameworks and cases where common platform recommendations should not be followed.
Yes. Direct senior involvement is a defining part of Wolf’s operating model.
Google Ads growth strategy across Search, Shopping, Performance Max, measurement and the commercial forecasting around media investment.