01
Deliverable
A prioritised decision document.
You receive the diagnosis whether or not Wolf manages the account.
- Tracking integrity and conversion-goal review↗
- Search-term and wasted-spend analysis↗
- Bidding, budget and impression-share review↗
- PMax, Shopping and feed review where relevant↗
- Competitor and auction opportunity↗
- Prioritised actions: now, next and later↗