Google Shopping & Merchant Center
The starting point
A product can be available in your store yet struggle to participate in Shopping. We review Merchant Center diagnostics, feed completeness, landing-page consistency and campaign eligibility before treating low traffic as a bidding problem. We then look at product demand, availability and economics to choose the first priorities. Fixing every field is not the same as fixing the constraint on growth.
Product data
Product titles and attributes should describe what a shopper is looking for, accurately and consistently. We review the data that helps distinguish a product, its variants and its category. Feed changes are grounded in the real product and search intent; they should not introduce unsupported claims or promise approval from Google.
Account structure
Products do not all have the same margin, stock position or acquisition role. We assess whether campaign and product groupings allow useful budget decisions without fragmenting the available data. Best sellers may deserve a different test from an unproven range; limited stock may constrain scale even when reported ROAS is strong. Your commercial context informs those decisions.
Ongoing management
The work connects product performance, available search insights, bids and budgets with the order data you can trust. We look for products receiving spend without a credible return, relevant products missing opportunity and changes in availability that affect the account. Standard Shopping and Performance Max are assessed together so overlapping activity does not hide where growth is coming from.
Working together
Start by sharing your store and the problem you want to solve. Curtis discusses fit and agrees the scope of any review before access is requested. Findings identify feed issues, campaign priorities and measurement gaps, with a clear next step. Ongoing management builds on that work through agreed tests and budget decisions.
Depending on the agreed scope, the work covers Merchant Center diagnostics, product-feed priorities, Standard Shopping or Performance Max structure, bids, budgets and performance review. Store development and catalogue edits are agreed separately where needed.
They help explain what the product is and how it relates to a search. We use accurate attributes and natural wording, then assess outcomes alongside the other factors affecting performance.
It depends on measurement quality, creative, available data and the control the account needs. We assess their roles in your account rather than assume one campaign type is right for every catalogue.
Yes. The review considers the feed integration and purchase measurement used by your store. Access and any changes to store settings or plugins are agreed before implementation.