Performance Max management
Measurement first
Before changing budgets, we review the conversion actions and values that inform the campaign. Duplicate purchases, inconsistent revenue or the wrong goal can make reporting look healthy while the account pursues an unhelpful outcome. We distinguish the actions intended for bidding from the supporting journey, then assess the available data and its limitations.
Product and creative inputs
Product data, landing pages and creative should work together. We review feed quality, catalogue groupings and the relevance of the assets available. Themes and audience inputs provide context; they do not replace a clear offer or reliable measurement. Changes are prioritised around the account’s intended role and the resources your team can provide.
Account context
A higher reported return does not, by itself, establish additional growth. We review brand demand, returning-customer behaviour and available product and query insights alongside other campaigns. The aim is to assign each part of the account a useful role and avoid making a scaling decision from one isolated dashboard number.
Testing and budgets
We define the question behind a change, the outcome we expect to observe and the time or data needed to judge it. Budget decisions consider contribution, stock, customer value and demand. We avoid treating every short-term movement as a reason to rebuild the account, and do not promise that an account will be ready to scale in a fixed month.
Your partnership
Curtis handles the account decisions and discusses the priorities with you. An initial review identifies measurement, feed or campaign issues and establishes the next useful step. For ongoing management, the scope and responsibilities are agreed around your business, including which assets or commercial data your team will provide.
We can review the current setup and identify what needs attention. Improvement depends on the starting point, the offer, the available data and what can be changed. The first step is diagnosis, not a promised return.
Not automatically. The right combination depends on your business and the role of each campaign. We review overlap and useful control rather than judge campaign types in isolation.
They provide context about relevant search interests. They are not a guarantee of exact keyword targeting or a substitute for reviewing actual performance.
Typically, access agreed for the review, product and margin context, stock priorities and available creative. We establish the responsibilities and limitations before changes are made.